Branding & Logo Design
Here's a version of the deliverable logo I provided to the client.
Business Cards
I designed business cards in Adobe Illustrator and ordered impressive-looking prints from moo.com/us. I also recently designed brochures, which I will be uploading here soon! Stay tuned, friends, stay tuned.
Website
I created and designed an aesthetic, functional website for Halo Esthetics in Squarespace. Key factors that were of utmost importance: well-thought-out UX/UI design, current SEO trends and guidelines, KPIs to monitor success and analytics of clients' businesses, mobile responsivity, cohesive design, and more.
Online Presence, Marketing & Google
I have created a presence online and on social platforms to better market Halo Esthetics's business. Using current social media trends, Google Search Console, Google My Business, and other important resources, the success we've seen has been tremendous in generating new leads and expanding business exposure in the surrounding area (e.g., Golden, Colorado and the Greater Denver Area). Furthermore, I led social media and email marketing on multiple platforms, created content and followed a content calendar, and generated prospective leads for my client's business. Marketing executions included in-depth usage of Facebook Business Manager, Instagram for Businesses, and Constant Contact.
Blog
I realized that creating more visibility on Google was an issue. I asked myself, "How do I drive more traffic to Halo Esthetics's website?" I noticed that creating a blog and writing up more content was only a plus in Google's eyes.
Thus, I started producing more content/copy for Halo Esthetics in order to yield a more in-depth, dynamic website compared to the bare minimum. This improved the website's total clicks and impressions, boosted its average CTR (the percentage of impressions that resulted in a click), and increased the average position of the site in search results.
Furthermore, establishing a more educative persona associated with Halo Esthetics gives Shelly more credibility, causing both current and prospective patients to trust Halo Esthetics on a deeper, more sincere level.
